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In order to guarantee advertisers a minimum circulation, Gannett delivered The Florida Today at no cost to all residences in Brevard County for the first two weeks of the newspaper´s life.
He continued this free circulation promotion to specific parts of the county until its circulation met the minimum set for the advertisers. Gannett´s Florida Today, initially called Today, was built at the Cocoa Tribune, and was meant to compete with the regional and dominant Orlando Sentinel and the.
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